I built ALLIFI because families deserve a better decision process.

I believe financial decisions should improve lives—not simply generate transactions.

My parents immigrated to the United States from Fiji with faith, hard work, and a belief that treating people fairly would eventually lead to success. Those values shaped who I am and became the foundation of ALLIFI.

After more than 25 years across underwriting, banking, capital markets, strategy, analytics, fintech, mortgage lending, and consumer advocacy, I became convinced that families deserve more than isolated recommendations.

Too often, people are shown a product before anyone has fully understood their goals, cash flow, housing, taxes, retirement, healthcare, legal documents, and family responsibilities.

I created ALLIFI to challenge that model.

I hold an MBA in Advanced Finance from the University of Detroit Mercy. But my greatest education came from decades of practical experience and from watching families like mine build stronger lives through disciplined decisions, ownership, integrity, and long-term thinking.

I have been married to my best friend since 2005 and am a proud father of two children—and our Havanese, Max.